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COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA
liberalization of the Indian Telecom Sector in 1994, the Indian cellular
market witnessed a surge in cellular services. By 2005, there were a total
of 12 players in the market with the five major players being Bharti
Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL),
Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance
India Mobile (RIM), and Tata Indicom.
Airtel comes to you
from Bharti Tele-Ventures Limited - a part of the biggest private integrated
telecom conglomerate, Bharti Enterprises. A consortium of giants in the
telecommunication business. In its six years of pursuit of greater customer
satisfaction, Airtel has redefined the business through marketing
innovations, continuous technological up gradation of the network,
introduction of new generation value added services and the highest standard
of customer care.
Cellular — the three-way joint venture between Tata, Birla and US-based AT&T
— was called Birla Tata AT&T before being renamed in May 2002. It was set up
in January 2001 following the merger of Tata Cellular and Birla AT&T
Communications and is India's leading cellular services provider.
Introduction to the study
Objective of the study
Analysis and Interpretation
Suggestions and Recommendations
Project Description :
Title : COMPARATIVE ANALYSIS BETWEEN THE MARKETING
STRATEGIES OF AIRTEL AND IDEA
Category : Project Report for MBA
Pages : 70
Description : Telecomm Industry Profile, Airtel Marketing Strategy, Idea Marketing Strategy, Objectives of the Project, Research Methodology, Analysis and Interpretation, Findings, Conclusion and Annexures.
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