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COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA

INTRODUCTION TO TELECOM INDUSTRY

Airtel and Idea Comparative Study :- Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a day’s telecommunication companies offering various plans or benefits to customers to outstand the competition in the market. The telecommunication industry, in a way, creates employment for people. So, this project's primary objective is to know about the marketing strategy of companies on the consumers.

After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM), and Tata Indicom.


AIRTEL

Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. A consortium of giants in the telecommunication business. In its six years of pursuit of greater customer satisfaction, Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care.

IDEA CELLULAR

Idea Cellular — the three-way joint venture between Tata, Birla and US-based AT&T — was called Birla Tata AT&T before being renamed in May 2002. It was set up in January 2001 following the merger of Tata Cellular and Birla AT&T Communications and is India's leading cellular services provider. 

CONTENTS

     ·       Industry Profile

·       Airtel

·       Idea

·       Introduction to the study

·       Objective of the study

·       Research Methodology

·       Limitations

·       Analysis and Interpretation

·       Findings

·       Conclusion

·       Suggestions and Recommendations

·        Annexure

o      Bibliography

o      Questionnaire

 

Project Description :

Title : COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA

Category : Project Report for MBA

Pages : 70

Description : Telecomm Industry Profile, Airtel Marketing Strategy, Idea Marketing Strategy, Objectives of the Project, Research Methodology, Analysis and Interpretation, Findings, Conclusion and Annexures.

This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id : bhushanmehta245@yahoo.co.in or Call Us at +91-9468269340.

We will send you a hardcopy with hard binding and a softcopy in CD from courier.

 

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