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Customer Satisfaction Big Bazaar:
Customer Satisfaction is very necessary practice in marketing because with the
help of this, a marketer can know his customer’s attitudes about their
products. By taking customer feedback the marketer can make necessary
improvement in his product according to the requirements of the customers.
Nowadays, it becomes a common practice that every company is taking the
customers feedbacks from any of the methods like through websites or
‘Isse Sasta Aur Acha Kahin Nahin’ is the hypermarket discount
store initiative of the company (Pantaloon) commissioned to address the
discount & bargain-hunting tendency of the Indian shopper.
Firstly Big Bazaar was set up across
50,000 Sq. ft. in Kolkatta. Driven by the resounding success of the concept,
four Big Bazaars were rolled out across 2,00,000 Sq. ft. in Hyderabad,
Bangalore, & Mumbai.
· Concept & Evolution
· Retail space
· Business Division
§ Big Bazaar
§ Food Bazaar
· Pantaloon Performance Drivers
· Rewards & Recognition
· Sampling Procedure
· Sampling Unit
· Sample Size
· Data collection Method
Title : Customer Feedback at Big Bazar
Category : Project Report for MBA
Pages : 60
Description : Customer Feedback of Big Bazaar, Malls in India, Big Bazar Report, Food Bazaar, Pantaloon Performance Drivers, Research and Annexures
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